Wed 18 January – enroute to Madrid
If any further proof of how necessary innovation and creativity are to business and industry in the current economic climate, it is presented before I have even set foot in the city. The Iberia in-flight magazine is carrying an ad for the 4th International Congress on Excellence and the theme is ‘Enterprise and innovation in difficult times: 10 stories of success and 10 ways to achieve it’, just up Sparknow’s street; how to transform ideas into reality.
I was on my way to join a panel of experts for the Crea-Net 2.0 European Think Tank on Creativity and Business Innovation. The focus is on stimulating SMEs to be more competitive and to get more collaboration between companies. Again, just up Sparknow’s street. A further outcome is to improve public polices as often the rhetoric about creating more entrepreneurs and support for innovation is way ahead of the reality of public investment.
Thursday 19 January – getting to work
The five other experts, Katja Tschimmel, Pia Mulvad Reksten, Gjis Van Wulfen, Ana Arroyo and Herman Hoving, represent a range of organizations and nationalities. This team, as I really got the feeling we could be a team, was joined by representatives of the organizers and the partners, so 17 people were gathered and admirably guided through a wide agenda by Silke Haarich.

The fascinating thing about innovation and creativity is that there are so many roads into it and the backgrounds of the expert group included psychology, economics, design and arts, education and knowledge management, each of us applying our original disciplines to practical application and all committed to supporting the Crea-Net 2.0 objectives. It was a very amiable group, a great bonus when I remember other panels I have been on where personal agendas were flying about and intellectual flame throwers were deployed!
One of the major themes discussed was education for entrepreneurs, which begs the question whether entrepreneurship can be taught, the popular perception is that they are born and not made, have a different outlook on business and they have enormous tenacity, following Samuel Becketts’ tenet; Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.
However, entrepreneurs all need skills and there are now some very sophisticated programmes which enable business executives to develop their ideas and avoid the pitfalls of getting started.
The role of creativity within innovation is critical and it could be regarded as a basic competency for entrepreneurial companies. While I have a fundamental belief that everyone can be creative, it doesn’t come from thin air. Access to tried and tested techniques offered directly to companies would help in developing their creativity quotient. The idea of a tool box was discussed and as importantly, offering support for how to use the tools, as possessing tools does not make a carpenter.
One word which surfaced several times was ‘trust’. If people are to work together they need to be sure that everyone is working towards the same goal and will not just take out things for themselves or steal clients. Encouraging companies to work with others outside their field and developed cross- fertilization is a great way to foster innovation.
The morning ended with the experts being asked to produce their wish list for enhancing innovation. Here are some of the ideas:
- training in thinking skills for creativity and innovation,
- making collaboration tools and techniques widely accessible,
- start in schools and get peer evaluation going at a young age,
- reward innovation with tax breaks,
- focus on mentors and networks and evaluation,
- develop problem solving skills, intrapreneurship – using what you already know,
- develop employee driven innovation.
I am really looking forward to working on all the above over the next few months and blogging about some of the other themes that were explored.
By Wendy Jordan Sparknow Associate (former Head of Innovation at The British Council).
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